Analysts warn Meta's new AI could become a major competitor to the iPhone
Currently, artificial intelligence or AI technology is playing an increasingly important role in the daily lives of people around the world. Recently, reports from analysts have indicated that 'Muse,' a new AI assistant developed by Meta, could become a formidable competitor to the renowned iPhone in the near future.
Analysts believe that the iPhone's strength lies in being the hub of digital life that every user must carry with them at all times. However, if Meta's Muse can develop the capability to meet diverse usage needs more conveniently than before, it could shift user interest toward AI technology instead of relying solely on smartphones.
This move is considered the biggest risk for Apple, as the company must face competition in a rapidly changing technology market, particularly in the battle for the 'first point of contact' that users think of when they need to access information or manage daily activities.
For users in Thailand, this news reflects that global technological competition is entering a new era where AI will have more influence than just being an auxiliary application; it will become the core that connects people to the digital world. This is something consumers should continue to monitor closely to see how Apple will strategize to cope with this change.