CP Axtra moves forward to support Thai SMEs toward sustainable growth
CP Axtra Public Company Limited, the operator of wholesale and retail businesses under the "Makro" and "Lotus's" brands, shared its key vision at the 8th Business Accelerator program, focusing on empowering small and medium-sized enterprises (SMEs) in Thailand to achieve stable growth in the modern era.
At the event, the company presented concepts regarding the role of modern trade, which plays a crucial part as a distribution channel and a creator of business opportunities for small-scale producers. The focus was placed on developing management skills and adapting to the rapidly changing needs of consumers.
Furthermore, CP Axtra prioritizes enabling SMEs to access wider markets through the nationwide network of Makro and Lotus's branches, which serves as a vital mechanism for driving the grassroots economy and helping Thai products reach higher international competitive standards.
These efforts reflect the private sector's commitment to building a supportive business ecosystem, ensuring that Thai entrepreneurs can adapt and succeed in the long term amidst current economic challenges.