Visa reveals that repeat tourists to Thailand generate massive revenue for the Thai economy
Visa has revealed interesting data regarding the behavior of international tourists traveling to Thailand, finding that repeat visitors account for only 20 percent of all tourists, yet this group generates as much as 34 percent of the total spending in the tourism sector.
This data reflects that tourists who have visited Thailand before are more familiar and confident in their spending, which represents a significant opportunity for Thai entrepreneurs to attract these customers to return. Creating a positive impression during the first visit is therefore key to ensuring future repeat visits.
To support tourism and help merchants reach tourist groups more easily, Visa has launched the "Visa Destinations" program, a platform that connects merchants with travel experiences to facilitate seamless and secure discovery and spending at local businesses for tourists.
Adapting to the behavior of this group of tourists will help Thai entrepreneurs sustainably increase the economic value of Thai tourism, with a focus on creating positive experiences and services that meet the needs of tourists looking for value and convenience when returning to visit Thailand.