Ministry of Public Health partners with Miss Wellness 2026 contestants to promote the "Beauty Creates Happiness" concept for preventing non-communicable diseases
The Ministry of Public Health has organized a training session for 40 Miss Wellness 2026 contestants to drive the "Health to Wealth" policy, which focuses on building good health to create economic value. The initiative aims to empower the contestants to serve as role models for proper health care for the general public.
The core of this project is the "Beauty Creates Happiness" concept, which primarily aims to prevent non-communicable diseases (NCDs), such as diabetes, hypertension, and heart disease—the leading health issues currently facing the Thai population.
The Ministry has adopted the principles of Lifestyle Medicine as the main guideline for the training, emphasizing daily behavioral adjustments such as choosing healthy foods, using Thai herbs for health maintenance, and exercising regularly to build sustainable well-being.
This collaboration with the beauty pageant contestants is considered a key communication strategy to make health education more accessible to the younger generation. It is expected that the contestants will be able to disseminate this knowledge and inspire Thai people to pay more attention to their health.
In summary, this project not only promotes the image of health and beauty but also serves as a significant step in driving Thai society toward better health through behavioral change, which will help reduce the country's public health expenditure in the long run.