Panasonic launches premium hair care devices, targeting 30% growth in the beauty market segment
Panasonic Thailand has announced a full-scale push into the beauty device market with the launch of new products in the “Panasonic nanocare” line, consisting of premium hair dryers and hair straighteners, to meet the needs of consumers who prioritize daily hair and scalp health.
The highlight of these latest products is the integration of nanocare technology, which helps retain moisture in the hair during use, reducing damage and dryness while adding shine. Furthermore, the design focuses on convenient and modern functionality, allowing users to care for their hair as if they were receiving a treatment at a hair salon.
This launch serves as a key strategy for Panasonic to become a leader in Beauty Tech in Thailand, with the company focusing on offering innovations that address the needs of modern consumers who are increasingly conscious of health and beauty.
Regarding business targets, Panasonic aims for 30% growth in its hair care product segment by the end of this year, confident that these new innovations will be well-received by customers seeking high-quality and safe-to-use devices.
Overall, this move by Panasonic reflects the intense competition in the personal appliance market in Thailand, where various brands are accelerating the development of innovations to attract high-purchasing-power consumers who prioritize hair health.