Aisoft, a Travel Technology Company, Overcomes Crisis Through Adaptation
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Aisoft, a Thai travel technology company, has a track record of more than 22 years. The company did not start out in AI technology, but rather from identifying problems in the travel business.
Mr. Taksa Bunnak, the company's Chief Executive Officer and founder, saw a gap in airline ticket booking more than 20 years ago. At that time, booking tickets was still not very convenient. The company therefore developed a system to help solve this problem and gradually expanded its work to cover more of the travel business.
The tourism business is one of the industries most affected during the crisis, both by the decline in tourists and by changes in consumer behavior. Aisoft therefore had to adjust its working methods and learn new technologies so that it could continue serving customers.
Based on its past experience, the company has shown that adaptation is essential for businesses in an era of rapid technological change. Although it started from solving basic problems, the company has been able to develop itself and remain firmly established in the market to the present day.
Sources: spacebar.th
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