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Thailand Accelerates AI Adoption to Drive Sustainable Business in the Digital Era

2026-07-13

Thailand Accelerates AI Adoption to Drive Sustainable Business in the Digital Era

Currently, artificial intelligence (AI) technology has played a crucial role in transforming business models worldwide. Recently, Dr. Vitoon Simachokedee, Chairman of the Digital Development Foundation (DDF), participated in the Thailand AI Business Transformation seminar to discuss guidelines for effectively implementing this technology in Thailand.

This conference focused on building understanding among Thai entrepreneurs regarding the use of AI to enhance competitiveness. Speakers emphasized that adapting to the digital era is not merely about adopting new tools, but about transforming work processes to ensure business growth remains stable and sustainable in the long term.

Furthermore, the event facilitated an exchange of knowledge on utilizing Big Data in conjunction with AI to analyze consumer behavior. This will enable the business sector to plan marketing strategies and develop services that more accurately meet customer needs, particularly for small and medium-sized enterprises currently facing increasing competition.

Pushing for the widespread use of AI in Thailand is a significant step that will help drive the country's digital economy forward. If the business sector can adapt and apply technology correctly, it will lead to increased production efficiency and create new opportunities in the global market in the future.

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