AIA joins forces with TAT and Proud Group to host the major event “AIA One Billion Day 2026,” sparking a tourism trend in Hua Hin
AIA Thailand, in collaboration with the Tourism Authority of Thailand (TAT) and Proud Group, has announced the hosting of “AIA One Billion Day 2026” to promote Hua Hin as a world-class wellness destination. This event aims to attract both Thai and international tourists to experience wellness tourism.
The event will feature a diverse and engaging range of activities, including a world-class trail running race, concerts by famous artists, and various wellness activities designed to cater to health enthusiasts and those who enjoy outdoor activities. The event is scheduled to take place on November 21, 2026.
This event is considered a key strategy to stimulate the economy and tourism in Prachuap Khiri Khan province, particularly in Hua Hin, a city with high potential to accommodate tourists seeking both relaxation and health care. Furthermore, it serves to build a positive image for Thailand as a leader in wellness tourism in the Asian region.
For those interested in participating or seeking further details, information can be followed through the public relations channels of AIA and relevant agencies. It is expected that this activity will receive significant interest from runners and tourists from all over the world who wish to experience the atmosphere of Hua Hin at the end of the year.