Ministry of Public Health launches “77 Provinces, 770 Menus” project to elevate Thai food to global health standards
The Ministry of Public Health has officially launched the “Thai Food Good Health” project, with the key objective of elevating Thai cuisine to international health standards to promote public well-being and create added value for Thailand’s health economy.
This project began as a pilot in Health Region 5 before expanding nationwide. Its core strategy is the “77 Provinces, 770 Menus” campaign, which involves selecting highly nutritious local dishes from every province across Thailand and developing them into healthy, standardized menus that are recognized globally.
This initiative focuses on utilizing the unique flavors of Thai cuisine, combined with modern nutritional knowledge, to make delicious and healthy food more accessible to both Thai and international consumers. Furthermore, it supports local entrepreneurs in increasing their income by offering high-quality healthy menu options.
The “77 Provinces, 770 Menus” project is not only a means of preserving Thai food culture but also a significant step toward positioning Thailand as a global hub for healthy food. This will help promote a positive image and attract tourists who prioritize health through their dietary choices.
In the future, the Ministry of Public Health expects this project to raise widespread awareness about nutrition and serve as a model for developing the grassroots economy through the Thai food industry, which will benefit both the health of the nation and the country's economy in the long term.