Chery Group Showcases Future Automotive Innovation at Tech Day 2026
Recently, Chery Group, in collaboration with Omoda & Jaecoo Thailand, hosted Tech Day 2026 to present the company's technological advancements and automotive development direction to the public and interested parties in Thailand.
During the event, Chery Group unveiled five core technological pillars that will be utilized in the development of new vehicle models: the Mars Architecture, which serves as the vehicle's structural foundation; Kunpeng Power, a high-efficiency powertrain system; the Lingxi Smart Cockpit; the Falcon driving control system; and other safety technologies.
This event underscores the brand's commitment to the Thai market, as the company aims to demonstrate to consumers its readiness in terms of innovation and cutting-edge technology. These advancements will be integrated into Omoda and Jaecoo vehicles sold in Thailand to meet the needs of drivers seeking new energy vehicles and intelligent technology.
Furthermore, Tech Day served as a crucial platform to build confidence among Thai customers regarding the production standards and sophistication of vehicles from Chery Group, which is part of the strategy to expand the business base in the Southeast Asian region.
Overall, the event reflects the intense competition in the electric and intelligent vehicle market in Thailand, where consumers will benefit from access to new technologies that enhance both convenience and safety in travel.