Visa identifies repeat visitors to Thailand as a golden opportunity for revenue growth
Visa has revealed compelling data regarding the behavior of international tourists traveling to Thailand, finding that repeat visitors account for only 20 percent of all tourists, yet this group generates 34 percent of total tourism revenue.
This data reflects that tourists who have visited Thailand before are more familiar and confident in their spending, representing a significant opportunity for Thai entrepreneurs to attract these customers to return, thereby helping to drive the country's economy and tourism toward sustainable growth.
To support this form of tourism, Visa has launched the "Visa Destinations" program, a platform designed to connect merchants and services with travel experiences, with the goal of making it easier for tourists to access local shops and interesting services through Visa's payment system.
Integrating technology to connect these travel experiences will provide tourists with greater convenience at every destination, which will not only help increase spending among existing tourist groups but also build a positive image and promote Thailand as an impressive destination for travelers worldwide.