SKG appoints Wang Yibo as Global Brand Ambassador, aiming for a full-scale push into the Thai market
Renowned home appliance and technology brand SKG has announced a significant partnership by appointing Wang Yibo—the world-famous artist, actor, and motorsport athlete—as its new Global Brand Ambassador to build a modern image and connect with customers worldwide.
The selection of Wang Yibo as the brand's representative is a key strategy for SKG to expand its customer base in Thailand. The company hopes to leverage the young artist's fame and popularity to generate widespread awareness and attract fan groups, as well as modern consumers interested in technology and lifestyle.
In addition to the launch of the new ambassador, SKG is preparing to continue its marketing efforts in Thailand, focusing on the launch of its latest product, the G7Pro Fold, a device designed to meet the needs of consumers who prioritize health and modern technology.
This move by SKG reflects the brand's efforts to adapt to current market trends by bringing in a globally influential artist to help communicate the product image in a way that is more engaging and accessible to Thai consumers.