Department of Thai Traditional and Alternative Medicine Promotes “Thai Food” to the Global Health Market at GWS 2026
The Department of Thai Traditional and Alternative Medicine is moving forward to elevate Thai food to international recognition through the “Thai Food, Good Health” concept. The initiative focuses on highlighting the nutritional value and herbal properties of Thai cuisine to meet the demands of health-conscious consumers worldwide.
This operation is taking place at the Global Wellness Summit (GWS) 2026, a key global platform for the wellness sector. The Department aims to use this opportunity to push Thai food fully into the wellness market, creating new business opportunities for Thai entrepreneurs involved in the health food industry.
Currently, the trend of healthy eating is gaining significant popularity abroad. Thai food has high growth potential due to its ingredients, such as herbs and spices that are beneficial to the body, which aligns with the behavior of modern consumers who choose to eat for disease prevention and long-term health maintenance.
Furthermore, promoting Thai food on the global stage adds value to Thai agricultural products and helps stimulate the economy in the tourism and health-related service sectors, which is considered a key strategy for generating sustainable national income.
In conclusion, this initiative not only spreads awareness of Thai food culture but also elevates the standards of Thai cuisine to be recognized as global health food. This will help build confidence and attract tourists and investors to take a greater interest in Thailand’s health industry.