AI Is Not Just About Technology, but Also About 'People' and 'Leadership'

Published 2026-11-05

Artificial intelligence, or AI, is being talked about more and more in many countries, including Thailand. It is discussed in business, education, and everyday life. Many people see AI as a matter for technology and engineers alone. However, The Standard recently published a video interview with Pathama Juntarak of Accenture to present a different perspective.

From the topic of the clip, Pathama offered the view that AI is not only a matter of technology, but is directly connected to 'people.' Adopting AI in an organization will only succeed when the people in the organization understand the new tools, know how to use them, and are ready to adjust their own work to fit the changes. This means that developing employees' skills and learning is just as important as investing in systems.

In addition, the clip also emphasized 'Leadership.' Executives play a key role in setting the direction for an organization's use of AI. This includes setting clear goals, communicating with teams so they understand the reasons for the change, and building trust so that people in the organization feel that AI is a tool that helps them work better, not something that threatens their jobs.

In conclusion, Pathama's perspective shows that the success of using AI does not depend on technology alone, but also on people and the leadership of executives. Those interested can watch the full interview video on The Standard's website to further understand this concept.

Sources: thestandard.co

More Thailand news

All Thailand news · News by country