Turkey's Tourism Potential to be Promoted in Italy
The Hotel Association of Turkey (TÜROB) is taking a new step to represent Turkish tourism more strongly on the international stage. TÜROB President Müberra Eresin announced that she will participate in an important tourism event to be held next year.
The TTG Rimini Tourism Fair, which will take place in Rimini, Italy, between October 14–16, 2026, is considered one of the most important tourism gatherings in Europe. This fair brings together thousands of tourism professionals from all over the world.
Müberra Eresin will present Turkey's rich cultural heritage and tourism opportunities to European tourism professionals within the scope of the fair. Aiming to increase its share in the European market, Turkey intends to establish new collaborations through this event.
Turkey continues to increase the number of visitors from different countries by diversifying its tourism offerings in recent years. This fair in Italy is seen as a strategic opportunity to increase Turkey's competitiveness, especially in the European market.
In conclusion, such international promotional efforts are of great importance for the future of Turkish tourism. This event, which will take place with the participation of TÜROB, will contribute to further solidifying Turkey's place on the world tourism map.