Turkish Airlines' New Goal: To Enter the World's Top 100 Most Valuable Brands
Turkish Airlines (THY) General Manager Ahmet Olmuştur made significant statements regarding the company's future vision at a summit he attended. Drawing attention to the major development THY has shown since 2003, Olmuştur emphasized the company's success in the global aviation sector.
In his speech, Olmuştur touched upon the expansion of THY's flight network and the increase in its fleet capacity, stating that the company has become a major power not only in Turkey but also on the international stage. It was stated that the investments made over the last twenty years have positioned THY as one of the most important airline companies in the world.
Explaining that THY's primary goal in the new era is to enter the list of the world's top 100 most valuable brands, Olmuştur stated that efforts to reach this goal will continue with determination. The company aims to both increase its passenger capacity and maintain its service quality at the highest level.
In conclusion, Turkish Airlines' claim in global competition continues. This growth target in the aviation sector also plays a critical role in increasing Turkey's international brand value.