Gen Z and the Business World: Young People No Longer Trust Companies
Today's business world is struggling to meet the expectations of young employees, known as Gen Z. Recent studies show that those born in 1997 and later have significantly less trust in companies compared to previous generations. This situation signals the beginning of a new era for employers in Turkey as well.
There are several fundamental reasons behind young employees losing trust in companies. According to experts, Gen Z does not focus solely on salary; they place great importance on transparency, ethical values, and flexible working models in the workplace. The gap between a company's promises and actual working conditions weakens the commitment of young people to corporate structures.
Young professionals in Turkey, in particular, are now more cautious in their career planning. Seeking to maintain a work-life balance, young people are quickly distancing themselves from institutions that do not value them or offer opportunities for development. This makes it increasingly difficult for companies to retain talented young individuals.
In conclusion, this trust issue between the business world and Gen Z makes it mandatory for companies to rethink their work cultures. Institutions that want to be successful in the future are expected to understand the expectations of young people and build a more trust-based work environment. Employers adapting to this change is also of critical importance for the future of the Turkish economy.