A New Era Begins for Tourism Fairs in Türkiye
A new era is beginning for major organizations in Türkiye's tourism sector. The Travel Trends Summit V3, which will be held on October 28-29, 2026, aims to change the approach to trade fairs in the industry. This summit will offer a new model for events such as EMITT and the Antalya Tourism Fair, which are Türkiye's most important tourism gatherings.
The program for this summit covers current developments in the tourism world and future expectations. Experts state that this new model will create a more efficient environment for fair participants. In particular, the effects of technology and digitalization on tourism form the cornerstones of this new model.
It has been announced that four main areas will stand out in the new model. These areas have been determined to provide a better experience for fair participants and to strengthen collaborations in the sector. Sustainability, digital marketing, customer experience, and local tourism potential are among the new focal points of the fairs.
This change aims to increase Türkiye's competitive power in the international tourism market. Industry representatives believe that the new model will create a more attractive structure for both domestic and foreign investors. Travel Trends Summit V3 is being followed with great interest as the first step of this transformation.
In conclusion, tourism fairs in Türkiye are now transitioning to a more modern and focused structure. This new model, which will be implemented in 2026, is seen as an important step for the future of the sector. Tourism professionals anticipate that this development will make a positive contribution to Türkiye's tourism revenues and brand value.