Turkey Once Again the Favorite for German Tourists
Turkey continues to draw attention in the world of tourism. The German Travel Association (DRV) has released its report prepared for the 2026 summer season. According to this report, Turkey ranks at the very top of German tourists' holiday preferences.
According to DRV data, general growth is expected in the tourism market. Total tourism turnover is projected to increase by approximately 1 percent. In particular, Turkey outperforming its competitors in last-minute sales is considered a noteworthy development.
This success of Turkey is attributed to the balance between service quality and price. German vacationers prefer Turkey for a safe and comfortable holiday. This situation presents a significant opportunity for hotels and tourism businesses in Turkey.
Experts believe that this interest will continue to grow until 2026. Turkey's strong position in tourism appears set to continue making a significant contribution to the national economy.