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Tech prices in Ukraine to rise: forecast from market experts

2026-07-21

Tech prices in Ukraine to rise: forecast from market experts

The Ukrainian electronics market is expecting changes that will impact consumers' wallets. According to Artem Shevchenko, head of the major electronics retail chain Citrus, the period of low prices for gadgets is coming to an end, and the cost of devices will only increase in the near future.

The main reasons for the price hikes are global economic factors and changes in logistics. Electronics manufacturers are forced to adjust prices due to the rising cost of components and shipping expenses for delivering goods to Ukraine. This means that buyers should prepare for new price tags in stores in the coming months.

At the same time, the market is adapting to new conditions. The popularity of Chinese brands continues to grow, as they often offer a better price-to-quality ratio compared to well-known global giants. In addition, Ukrainian retailers are introducing new financial tools, such as "buy now, pay later" (BNPL) services, to help customers make purchases in installments.

The transformation of the Ukrainian tech market continues. Stores are changing their approach to service and product ranges, trying to remain accessible to consumers despite the difficult economic situation. Experts advise Ukrainians to plan major purchases in advance, as the trend toward rising prices remains stable.

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