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Government and Joe Wicks Partner to Keep Children Active This Summer

2026-07-16

Government and Joe Wicks Partner to Keep Children Active This Summer

The UK government has announced a new partnership with fitness expert Joe Wicks to help families stay healthy during the summer holidays. The initiative aims to encourage children to remain physically active while they are away from school.

At the heart of this project is a new animated fitness series titled 'Activate.' The series is designed to be fun and engaging, making it easier for children to exercise at home. By using animation, the program hopes to appeal to a wide range of ages and fitness levels.

Officials stated that maintaining physical activity is essential for children's mental and physical well-being. With the long summer break often leading to a decrease in structured exercise, this digital resource provides a convenient way for parents to keep their children moving.

Joe Wicks, who became well-known for his online workouts during the pandemic, expressed his support for the campaign. He believes that short, energetic sessions can make a significant difference in a child's daily routine.

Families across the United Kingdom can access the 'Activate' series online throughout the summer. The government hopes this collaboration will inspire a healthier lifestyle for young people across the country.

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