Netflix oo isbedello ku samaysay hoggaankeeda ka dib markii uu gaabiyay kobaca dalka Maraykanka
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Netflix ayaa ku guda jirta isbedel weyn oo ku yimid kooxdeeda hoggaanka ka dib muddo uu gaabiyay kobaca dalka Maraykanka. Shirkadda weyn ee baahinta filimada ayaa dhawaan ku dhawaaqday cusboonaysiin lagu sameeyay waaxdeeda nuxurka (content department), iyada oo ujeedadu tahay in la horumariyo habka ay u soo saarto una sii dayso barnaamijyada iyo filimada. Hoggaamiyeyaasha shirkadda ayaa sheegay in isbedeladan ay lagama maarmaan u yihiin si loo hubiyo in ganacsigu uu ahaan karo mid tartan ku jira suuq ay ku badan yihiin tartamayaashu.
Ted Sarandos, oo ah madaxa fulinta ee Netflix, ayaa sharraxay in shirkaddu ay hadda mudnaanta siinayso fulinta wanaagsan ee mashaariicdeeda. In kasta oo Netflix ay weli tahay adeegga baahinta filimada ee ugu caansan dalka Maraykanka, haddana shirkaddu waxay wajahday caqabado ku aaddan ilaalinta tirada daawadayaasha oo sarreysa maadaama ay tartamayaal badan soo galayaan warshadaha. Iyada oo beddelaysa qaab-dhismeedkeeda hoggaamineed, shirkaddu waxay rajaynaysaa inay abuurto barnaamijyo guulaysta oo joogto ah kuwaas oo dadka iska diiwaangeliyay xiisahooda ilaaliya.
Khubarada warshadaha ayaa soo jeedinaya in tallaabadan ay ka turjumayso isbedel ku yimid habka Netflix ay u maamusho miisaaniyaddeeda baaxadda leh. Wakhtiyadii hore, shirkaddu waxay diiradda saari jirtay soo saarista nuxur badan si ay u soo jiidato isticmaaleyaal cusub. Hadda, istaraatiijiyaddu waxay u wareegaysaa dhanka tayada halkii laga eegi lahaa tirada, iyada oo la hubinayo in barnaamij kasta ama filim kasta uu leeyahay ujeedo cad iyo soo jiidasho xooggan oo dhanka daawadayaasha ah.
Isbedeladan ayaa ku soo beegmaya xilli qoysas badan oo Maraykan ah ay dib u eegis ku samaynayaan is-diiwaangelintooda billaha ah sababo la xiriira kharashyada sii kordhaya. Netflix waxay ka shaqaynaysaa inay isku dheellitirto istaraatiijiyaddeeda nuxurka iyo habab cusub oo dakhli lagu abuuro, sida qorshaheeda is-diiwaangelinta ee ay xayaysiisyadu la socdaan. Kooxda hoggaanka ayaa aaminsan in isbedeladan gudaha ah ay ka caawin doonaan shirkadda inay la qabsato caadooyinka isbedelaya ee daawadayaasha Maraykanka.
Marka loo eego mustaqbalka, Netflix waxay qorshaynaysaa inay sii waddo maalgelinta sheekooyinka asalka ah ee gaari kara dhagaystayaal caalami ah iyada oo ilaalinaysa booskeeda adag ee suuqa Maraykanka. In kasta oo aan weli la ogayn haddii isbedeladan hoggaamineed ay horseedi doonaan barnaamijyo ka sii guulaysta kuwa hadda jira, haddana shirkaddu waxay si cad uga go'an tahay inay hagaajiso habkeeda si ay ugu sii jirto safka hore ee dagaalka baahinta filimada.
Sources: Variety
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