CESP launches a cross-media college chaired by Faïza Rabah
Published
The CESP, the Centre d'étude des supports de publicité, has announced the creation of a new cross-media college. This group is open to its members, that is, the companies that belong to the organisation. It is chaired by Faïza Rabah.
The aim of this college is to share audits of cross-media measurements. These measurements make it possible to analyse the audience of an advertising campaign when it is broadcast across several media, for example television, radio, the press or the internet. Members will also be able to exchange views on innovations in this field.
This initiative shows the growing importance of audience measurement in the media and advertising world. For professionals in the sector in France, it is a space for discussion and joint work. Concrete details on how the college will operate have not yet been specified in the information available.
Sources: The Media Leader
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