TikTok wants to become a major player in online search, according to Arnaud Cabanis
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TikTok is increasingly establishing itself as an important player in internet search around the world. Long known for its short videos and entertainment, the Chinese platform now uses its app to find information, products and advice. In an interview published by the website Minted, Arnaud Cabanis outlines the company's strategy on these topics.
The first point addressed concerns TikTok's audience. The network has a very large number of users, and many people, including in France, use it to look for ideas for restaurants, travel or products. This development changes the way internet users use the platform, since searching is no longer limited to traditional search engines.
The second point concerns online commerce. TikTok is developing features that allow users to buy products directly after discovering them in a video. For companies, this is a new way to present their offers to customers who were not necessarily looking for a product to begin with. Artificial intelligence also plays a role in these tools, notably by suggesting results tailored to each user.
In conclusion, TikTok's strategy shows a clear intention to compete with traditional search engines and major online sales platforms. This development could change the habits of French internet users in the coming years, even though the company still has to win over part of the public and answer questions about the protection of personal data.
Sources: Minted
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