Destination France: how to create experiences that sustain consumer desire
Published
On Monday, 9 November, the programme "Destination France", broadcast on BFM Business, welcomed Louis Janneau, investment director at Bpifrance. The theme of the programme was: "Creating experiences to sustain desire". The aim was to consider how businesses can attract and retain their customers.
Bpifrance is the French public investment bank. It supports companies, particularly small and medium-sized enterprises, through financing, loans and equity investments. The role of its investment director is to identify and support growth projects in various sectors of the economy.
According to the programme's presentation, the question of the experience offered to customers is at the heart of the debate. This subject concerns shops as well as service and production companies, which seek to stand out in a highly competitive market. The precise details of the exchanges between the speakers are not available in the information published.
The programme "Destination France" is devoted to the French economy and the country's businesses. It allows viewers to follow economic news and better understand the strategies of the players who drive the national economy.
Sources: BFM
More France news
- Maxime Pavageau, 29, wins France's best young wine seller title
- A New, Highly Promising Concrete
- Paris and Île-de-France: Immersive Exhibitions to Experience Art Differently
- France 3 broadcasts a documentary on the history of the Téléthon, narrated by Zazie
- ChatGPT launches business profiles with mention and click statistics
- Trail: France Outdoor Seeks to Frame Environmental Restrictions
- A Roanne company bets on knitwear made in France
- Sport: Major Win for the Brûleurs de Loups and Six Internationals Absent for FC Annecy